There was a big concept in ATL made by McCann Lima, and we had to think how to complement it online.
The concept was around Margarita Cusihuamán, a 'mother' from the province of Arequipa who had adopted 26 children from the NGO Aldeas Infantiles S.O.S. A perfect example of maternity everybody had to know. The clip, produced by McCann Lima and directed by Claudia Llosa, became very popular in the whole country.
We had the idea to make a web platform where everybody who wanted could honour their mothers. But, since we were working together with an NGO, we wanted to help them.The idea was to make that with every single mother who was honoured we would add 1 kg of food for the children in the comunities managed by Aldeas Infantiles. Apart from this, we motivated to participate giving away some cellphones as well.
The landing page was the following. It drove the user from the general info to the action in several steps:
agency // Tribeca Media
creative director // Germán León & Mercy Brousset
art director // Germán León
designer // Remy Cerna