PORTFOLIO
OF
GERMAN
LEON

_the opportunity

While platforms like Journy had successfully captured the "wealthy millennial" segment in the US, a significant gap remained in the international market: the family travel paradox.Through market analysis, we identified that families with children face unique logistical frictions that traditional travel agencies and modern "foodie" apps fail to address.Ohania was born within the Demium Startups incubator to solve this, pivoting a proven business model toward an underserved, high-value target: parents seeking bespoke global experiences without the logistical overhead.

_the strategy

Our approach was rooted in User-Centric Validation. We didn't just guess; we interviewed 50 parents to deconstruct their decision-making process.The Insight: Travel with children isn't just about the destination; it’s about the "peace of mind" during the journey.The Brand Architecture: We crafted a brand identity around "Proximity and Transparency." The naming, combining Ohana (Family) with the suffix -ia (Land), was strategically chosen for its cross-language phonetic softness and emotional resonance.Visual DNA: We moved away from cold, corporate travel aesthetics, opting for a warm light green palette and a custom rounded script logo to communicate empathy and accessibility.

_the outcome

The result was a high-fidelity digital ecosystem designed to turn complex data into a seamless narrative.1. Iterative Intelligence: We performed a deep-dive teardown of existing competitors with real users. This research revealed a critical "trust gap" in automated bots. Our strategy was to replace "fake" AI with a hybrid model: local travel designers supported by a transparent, narrative interface.2. Information Architecture: Through card sorting and user flow mapping, we reduced the friction of trip planning. We designed a questionnaire that felt like a conversation rather than a form, ensuring the length of the process was perceived as "value-added customization" rather than "administrative work."

3. From Sketch to Validation: The final product consisted of four core interfaces, from a high-conversion Home to a complex User Dashboard. Every screen was stress-tested through high-fidelity prototyping, with a focus on the payment flow to validate the business model's viability.

4. The Result: A mobile-first, adaptive platform that transforms the stress of family logistics into a curated, interactive timeline, proving that machine-led efficiency and human empathy can coexist in a single product.

_the opportunity

Coca-Cola is a global icon defined by a universal ritual: “Open Happiness.” However, while its communication is unmistakable, the physical aluminium can remains an industrial commodity.From the top, every brand in the category is indistinguishable. We identified a strategic opportunity to move beyond the label and into the product’s industrial DNA, evolving the can’s opening to transform a functional standard into a proprietary brand signature: a literal smile at the exact moment of consumption.

_the strategy

The project was built on a Value-Exchange Model designed to solve a significant business hurdle: the high cost of industrial retooling.Instead of a traditional top-down campaign, we proposed a collective global challenge. The change in the can's design would only be triggered once the community shared 10 million “moments of happiness” online. This mechanic ensured that the manufacturing investment was pre-justified by guaranteed global engagement and massive earned media, effectively turning a production expense into a high-yield marketing asset.

_the outcome

A self-funded industrial innovation that successfully bridged the gap between brand promise and physical reality.By redesigning the shape of the opening, we turned a generic manufacturing requirement into a unique emotional touchpoint. The result is a Product-as-Media strategy where the packaging itself becomes the primary driver of brand loyalty and international notoriety, creating a ritual that competitors cannot replicate.