The main concept came from ATL, made by McCann Lima, and we had to come up with some ideas for online media. That concept had the objective of making people 'migrate' to Entel from other mobile operators. As a metaphor, the most static and iconic character of Christmas, Dimitree, the Christmas tree was moving - migrating - and inviting you to do the same.
We had another idea, a little bit crazy. Dimitree had fallen in love with a palm tree and had the wish to visit her while travelling to the seaside, where she was living. The action was calling people to help him to go to the beach supporting his dream. They had to take a selfie with him (almost everyone has a Dimitree at home), upload it to the website and get as many likes as they could. The winners would go together with Dimitree and 4 other friends to the seaside. They also could participate to win some cellphones.
The call was made on social media with a video produced by McCann Lima and some posts we created.
The target link was always the website we made as well only for this campaign. Finally, the results were very positive. The participation rate was really high and the bounce rate quite low, so we all were happy in the end.
You can check some screens here:
agency // Tribeca Media
creative director // Germán León & Mercy Brousset
art director // Germán León
designer // Remy Cerna