The creative brief asked to show the difference in the success of your small business when you have the new corporate rate that the mobile operator Geocell (later acquired by Silknet) was just launching.

One of the most iconic small businesses in Georgia is the Georgian bakery, known as 'tone'.

So, we decided to make a comedy with two bakers as main characters. They are very good friends but competitors at the same time. Their bakeries are in front of each other and suddenly one of them is much more successful than the other one because he can make bigger breads for the same price.

This fact only could have a secret, a special phone rate which gives a profit margin to play with.